Work in progress
BrandGallery — Italian furniture showroom
A website for a furniture showroom in Krasnodar. The design has been chosen and the site is built on WordPress: a catalogue of 355 items with filters and search, pages for 36 factories, an admin panel where a non-programmer adds the goods, articles and the pages Russian law requires. It is being filled now — waiting on data and photographs from the showroom.
Stage: filling in before launch
How the design was chosen
Below are the four mock-ups the decision was made on. They differed in structure, not colour: where the home page sends you and how you look for furniture. Catalogue, filters and search were shared by all four — otherwise the comparison would not have been fair. Option C won and became the basis of the working site. The mock-ups are kept here as the record of that choice, and can still be walked through.
- Light gallery
A calm shop window: entry by room and furniture type, factories on their own branch, a three-column catalogue.
- House of factories
The brand is the main entrance: a ribbon of factories on the home page, brands above the catalogue, a spread per factory.
- Showroom shop
Entry through search and stock: a short home page, a dense four-column catalogue, a sticky price block. This is the one that was chosen — the working site is built on it.
- What I recommend
A as the base, plus the factory ribbon from B and the dense catalogue with a sticky price from C. Built separately so the recommendation can be looked at, not imagined.
Real mock-ups inside the frame: filters, search and the shortlist all work. On a phone it is better to open the link in its own tab.